When selling your home, you and your chosen real estate agent ought to discuss the best way to promote your property prior to it being formally exposed to the market. This usually includes a variety of different marketing approaches.
Most agents agree the best way to sell a property quickly, for the best price, is to maximise its exposure to the broadest possible market. This can range from informing the agent’s database of potential buyers about your property, outdoor signage, advertising (both online and in newspapers) or holding a home open.
It is always a matter of judgement for the seller and the agent to determine the appropriate balance between maximum exposure, constraints on cost and owner convenience.
A weekend home open is the traditional way of marketing residential properties in Western Australia. Those looking to buy have come to expect home opens as a convenient way to inspect properties they’re interested in and learn about the local market.
In some cases, agents prefer not to hold home opens and instead arrange private viewings for the more serious inquirer. However, most feel a home open attracts the widest potential buyer base, which is particularly helpful when market conditions are subdued.
Home opens are also an excellent way to get quick feedback from property seekers on the effectiveness of the campaign you and your agent have implemented. Many people won’t hesitate, when asked, to comment on the home, its appeal and the asking price after they have had a look through. The feedback can be a good barometer of buyer mood, expectations and interest in the property, and can help you tailor your marketing more directly.
Presentation can make a big difference to the success of your home open. While it’s not necessary to undergo a full renovation beforehand, making some cosmetic improvements to the property, including the garden, decluttering and painting, can go a long way in attracting more interest.
First impressions are important on the day, so you want to ensure your home is clean and tidy. Also, consider things like natural light and fresh air, ensuring your home has a pleasant smell, but nothing overpowering, and that the temperature is comfortable.
It can also be worthwhile incorporating some personal touches like fresh flowers, to make your home more welcoming. You would be surprised how often the little things can make a big difference to buyers.
Be sure to speak with your real estate agent about what you can do to make your property more appealing at a home open.
by REIWA President Hayden Groves https://reiwa.com.au/