Buyer’s agents give clients an edge when purchasing property

By REIWA President – Damian Collins

Whether you are looking for your first house, an investment property or a new home to suit your growing family, it can be challenging to navigate the Perth market and the buying and selling process alone.

This is where a buyer’s agent can make a big difference. A good buyer’s agent will work with you, from helping you scour the market for your dream home or investment to negotiating the offer and liaising with the seller and their agent.

Buyer’s agents are still relatively new in Perth, but they can have a significant impact on the success of your purchase. You only need to look at the growing popularity of buyer’s agents in Sydney and Melbourne and indeed other parts of the world like the USA, to recognise these services give buyers and investors an edge when searching for property.

As the name would suggest, buyer’s agents act on behalf of the buyer, helping them to locate their ideal property and negotiate the lowest price with the best terms and conditions the seller will accept. They do all the groundwork and necessary research for you, so you can be sure you’re 100% informed when making the decision to purchase.

On the other hand, seller’s agents, or real estate agents, ultimately work for their client – who is the seller. Their goal is to sell property at the highest price in the shortest timeframe, negotiating contract conditions which benefit the seller. They have to be fair to the buyer but their ultimate duty is to their client.

Buyer’s agents are not tied to any listings. Their focus is on the buyer’s wishes and they can review all properties available on the market, pointing out their strengths and weaknesses.

Hiring a buyer’s agent takes some of the emotion out of the transaction. A buyer’s agent will fairly assess the property’s worth and recommend the appropriate price the buyer should be willing to offer and the conditions a buyer should attach to the contract to buy the property.

Having a buyer’s agent on your side keeps you objective and helps prevent you from overpaying for a property or making mistakes.

Through extensive research, networking and experience, a buyer’s agent will save you money, time and effort. They know the real estate market inside out and understand how different properties can best meet a buyer’s investment strategy.


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